About Kara…
With a keen eye for aesthetics and a passion for creativity, Kara is a seasoned Visual Merchandiser and accomplished Freelance Graphic Designer. With a wealth of experience in curating captivating retail displays, she understands consumer behavior and brand storytelling. Kara’s expertise in translating ideas into visual concepts extends beyond the physical space, as she also excels in crafting compelling digital graphics that enhance brand identity and engage audiences across various platforms.
Professional Experience
Freelance Multimedia Visual Artist & Graphic Designer | Owner & Operator of From Deanna Paper Co.
Selling art in the form of handmade prints, stickers, notebooks, notepads, etc. online and in person at handmade art fairs
Creates long-lasting bonds with clients when working on commissioned and contracted artwork
Aerie by AEO Inc. | Visual Merchandising Leader
Visual Merchandising: Referenced weekly reporting to make merchandising decisions that supported our weekly business goals and increased profits in areas with growth opportunities. Leveraged in-stock products to create impactful displays in times of sell-through
Leadership: Led a stock and merch team of 20 in company standards and procedures regarding stockroom and salesfloor expectations. Led team through floorset builds and early setting of new product
Business Acumen: Proficient understanding of business metrics including but not limited to KPIs, sales reports, merchandising reports, etc.
Social Media: Took initiative in running the store's Instagram account. Gained a 200% increase in engagement and a 10% increase in followers compared to previous months.
EDUCATION
Montclair State University; Bachelor of Arts, Visual Arts 2021
SKILLS
Technical Skills: project management, marketing, graphic design, Adobe Creative Suite,
Soft Skills: leadership, communication, time management, problem-solving, creativity